Task 11: Process Of Our Final Album Cover - Print Products

From our previous audience feedback we realised that our audience preferred the colourful CD cover. In order to improve our product we decided to dismiss the black and white effect and make it more colourful. We kept the previous colour design exactly the same and then created a new version.

We started by removing the grey scale effect, followed by going on Photoshop and removing the green background which left us with the single image of Jess. Although we wanted her to be more colourful we didn't want to use that background as we felt it didn't look like the typical background of a real product. After looking at Taylor Swifts album covers for inspiration we decided to use an orange toned scene for the background as this was a more realistic background for a real product. We then overlaid the photo of Jess on top to make it look like she is in the scene.

We also liked the idea of having a lens flare on the photo as it would be like she was standing outside when the sun was setting. This would not have worked on the previous background because it was not as bright and would of been a lot more harsher. At first we were unclear on how to add a lens flare to our photo however we used our initiative and went onto Premier Pro to import the photo and add a lense flare. We then screen-shotted this and imported it back onto the front of the CD cover. We then repeated this for the back cover so the front and the back covers would coincide together. 

After this process, we wanted to find out if our audience still preferred our original colour cover they picked in our previous audience feedback (the bottom one) or our new one (the top one.) We asked the same people as last time which one they preferred and counted the votes again. We received 12 for our new cover and 8 for the original cover.

We were pleased that the majority of people liked our new cover because this is the one we also preferred, however there was slight issue that was mentioned by a few people. This was that they didn't like the lens flare ring that surrounded Jess's torso as it was a bit full-on and unrealistic. We took this criticism on board and decided that we needed to make it more natural as the lense flare was too bright for the photo therefore we went back onto Premier Pro and softened the flare. 

Once we did that we imported the photo once again to complete our final cover. 

Then to complete it, all we had to do was make the sizings correct, so they are the size of a real media product.