After we finished editing, we started on our print products. We started by looking through photos/videos we had of Jess from when we filmed and found a photo of her walking down a path with the back to the camera. We liked this shot and thought it would be good on the album as it is helps brand her as an artist, as she is wearing the hat, coat and heels which is her signature style. We started by going on Photoshop and cropping out the background of the shot because we don't want the cover to reflect the music video only, as it is in album cover and not a single cover.
After this we created the panel templates for the cover, we started by just doing the front and back as we wanted to focus on this first. We inserted the picture onto what would be the front cover panel and added titles. We chose a font that was quite simple yet stands out and has more depth due to the shadows, instead of it just being flat to the image. We chose to have the background grey because the songs on the album are more slower and emotional songs rather than up-beat songs, so we thought darker/neutral tones would look most effective. The photo of Jess on its own in colour did not suit the style of the rest of the cover as it didn't go with the grey tone and it didn't look right in the middle with the rest of the cover just blank. Therefore we played around with it, by inserting the same picture twice again then adding a transparency effect on 2 of the photos, one more than the other, then putting them side by side, making it look like she's gradually fading away, like an ombre effect. We then tried to put the photos in black and white, but it looked too plain and clashed with the background, so instead we brought the cover forward and the photos back, which created a different tone which we really liked as it isn't too bright or too dark.
We then started on the back cover. We found a medium close up shot of Jess we took while filming which we really liked because it also helped brand the artist. This shot is similar to the one we hand-drawn for our draft, however this is in black and white to blend in to the front cover. We used the same text font as we did for the front cover, although this does not stand out as much as the writing is a lot smaller, although we did put a thin shadow around it. Furthermore it was hard to choose a colour that could be seen easily due to the different tones of the photo. The songs we have used for the album are the typical song that this artist would sing as they are more emotional, slow songs, which is her style. We used a bar-code and our production company name as that is what is included on a real album back cover, along with small print at the bottom about copyright issues etc.
We then decided we were going to create more drafts of the covers and then get audience feedback on them. We started by creating another cover that swapped around the front and back from our previous design. When this was finished we actually preferred this deigned, as in the previous design the front cover looked quite bare/plain where as with the picture of Jess on the front it stands out more. Also on the back cover due to the song list, there isn't much of a background needed so the 3 outlines fitted well here and on the previous cover the words got lost into the picture of Jess due to the variety of tones on her outfit and the trees where as in the new one they stand out. Therefore we decided the cover below was our favourite out of the two.
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