Opening Scene of our Music Video

At the beginning we will have an establishing shot of the church. Then the artist will be revealed walking into the church for her friends funeral. No one else has attended the funeral and the artist is alone. As the artist walks into the church she picks up a funeral programme off the floor without looking at it. There is a quick shot of the programme but the identity of who has passed away isnt revealed yet. The artist will continue to walk down the aisle of the church and sit on a pew several rows back from the front of the church. No music is playing yet. You can just hear the footsteps of the artist. Then the artist will look at the funeral programme to reveal the name and identity of the deceased. As she turns it over it has the words "heaven couldn't wait for you" which is lyrics to the song which we decided to add in to contrast between the lyrics and the narrative.

Narrative for our Music Video

In the original narrative for the music video it was based on Beyonce having a miscarriage and losing a potential child. Therefore we decided to interpret it into our own narrative of losing a close/best friend. We thought we would be able to represent this better as our artist is considerably younger than Beyonce and therefore wouldn't be as obvious to the audience if we was to make her lose a child. The artist in the music video will be the mourner as her best friend has passed away. As the actor who will be playing the artist is a good friend of Katy's. We found some footage of when they were younger which we wanted to incorporate because it shows happiness within their friendship which suited the style of the music video. These clips from when they were younger will represent flashbacks and past events. This makes the music video seem more realistic as there is real footage within. We have created a funeral programme which we will be using in our video which on the front has a picture of Katy along with her date of birth and the date she has supposedly passed away, and on the back we have included a quote from the song itself.

Task 8: Pitch Feedback Questions

We were given some questions in our pitch feedback that we did not answer in detail/or at all.


1.The Beyonce video is quite experimental and abstract, what will you take from the original video?

We are taking the same narrative as the Beyonce video of losing a loved one, however the artist in our video has lost her best friend whereas in the Beyonce video it is about her losing her child through a miscarriage. Also we have similar locations to Beyonce such as the church and the car but are also going to incorporate our own location ideas such as the forest and our sixth form theatre. We also are going to be including old video clips that we found of Jess (the artist) and Katy (the friend that has passed away) throughout the video which represents the artist having flashbacks and reminiscing the past.


2. How will you brand the artist?

Our artist is going to be a cover artist, where she doesn't actually sing her own songs, but covers songs by other artists. The sort of songs which will feature on her album are more soul, slower and emotional songs, rather than upbeat dance songs. An example of a song that could feature on the album is Leona Lewis - Run. Our artist will have a trademark style that will feature in the video and on the album digipak. This includes the black floppy hat, natural makeup,neutral coloured clothing etc. 


3. The song is quite slow so how will this affect the style and pace of editing?

Due to the song being slow we will probably be using a lot of slow motion throughout the video on certain clips. This is because some of the shots we get might be a bit fast and they will not coincide with the music, so making them a bit slower will make the flow of the clips and the whole video more suitable. Furthermore using quick cuts may not correspond with the song, so dissolves or fades may be more appropriate, but once we have recorded and start editing we can play around with it and see what looks best.


4. What lighting have you considered?

In terms of lighting we are going to be using a variety, depending on the particular scene. When we are recording in the theatre/hall the artist is going to be sat in the middle of the room on a stool with no other surroundings apart from a black curtain around the whole room. Here we will have low key lighting and also a spotlight on the artist to emphasis isolation. In the shots we film outside we want to use the natural lighting only as it will look more realistic. We will also be doing this for the church scene.


5. How will you put a 'positive perspective' that you discussed on the song?

In Beyonce's video she includes videos of her and a friend driving to the beach and taking videos, which we liked the idea of because like in the Heaven video, we don't want every shot to be sad. However we are going to change the happy times the artist is experiencing, for example we thought about filming the artist going to a party. Also we are including the old videos we found of Jess and Katy when they were younger of them because it shows the happiness of their friendship and the artist having flashbacks of these good times.


6. What permission will you need for shooting on location? 

We will need permission to shoot in the church and the theatre. For the church we will need to get in contact with the vicar for permission to film inside and in the outside grounds of the church. Also for the theatre we need to ask permission from reception to use it as teachers may have booked it out already to teach lessons.

Pitch feedback

A well executed pitch showing some planning and development of ideas. There are still some gaps which hopefully the pitch will help to clarify.  You are working at lower end of level 3 at present.

remember to address the audience and avoid turning your back and looking at the screen.  The original video was shown which helped the audience connect with your ideas.  Your slides allowed you to explain ideas and raise issues. Use these as prompts rather than redaing them verbatim. 
the storyboard of six scenes is fine for this stage in the process but needs to be expanded when planning becomes clearer.  It is an essential part of the process and must be documented.

I like the ideas of a performance around nature, maybe this would be the idea for branding the artist.  
You consider issues surrounding representation and keep reflecting upon this.
The Beyonce video is quite experimanetal and abstract, what will you take from the original video?

• Engage with the evaluation questions. this will help later when you answer them.
• How will you brand the artist
• Outline your drafts and ideas for print artefacts
• Put the presentation on the blog
• Develop ideas for a narrative

The song is quite slow so how will this affect the style and pace of editing?
What lighting have you considered?
How will you put a 'positive perspective' that you discussed on the song?
What permission will you need for shooting on location?

Task 8: Final Proposal