Task 4: Target Audience Research

All media products are made to be consumed by audiences. To figure out the audiences for your product you use socio-economic groupings of class, gender and age in order to target them for your product. To identify our target audience  we used the website YouGov.co.uk and profiled Beyonce, as she is the real artist to the song we are using and here are our results...

The target audience YouGov generated is a female aged 18-24 of working/non-working class. I do agree that people of these demographics would like Beyonce, however I believe she has a much wider target audience. For example in terms of gender both females and males listen to Beyonce's music. Females enjoy her music because they may consider her a role model, also the fact that they are of the same gender as her. Her music genre varies from soul e.g songs like Heaven to R&B which both appeal to females. However males also enjoy her music because they may consider her attractive which encourages them to watch her music videos. Furthermore although males may not be keen on her more soul, emotional songs, they do like the R&B /rap songs, especially ones that include a back up singer, for example Jay-Z or Drake. In terms of age 16-24 is probably the highest proportion of people who listen to Beyonce, however Beyonce has been making music since 1990, when this age group wasn't even born or were only young, so adults also listen to her as they have been since they were teenagers/young adults. However adults may prefer her soul and pop songs and may not like the rap songs as in their generation rap was less common. Some adults and the elderly may not like Beyonce due to some of her videos being quite provocative and her songs including explicits. With class, I also believe people of all classes listen to Beyonce. However working and middle class may have a higher percentage who like her music than upper class, as the upper class may believe some of her videos are provocative and coarse.

Although it is shown that London, Yorkshire, Wales and Avon are the top regions that listen to Beyonce, I believe that people of all regions in the UK listen to Beyonce, along with people of all countries in the world, as her music is very universal. 

I agree in the terms of politics that her audience would be mostly left wing because left wing means an attitude that sees social equality as very important and that is what Beyonce portrays through a lot of her songs. An example of this is her song Flawless which advertises the importance of feminism (equality of the sexes.)