Video production feedback

The candidate demonstrates excellence in most technical areas making level 4 the best fit.  My initial concern over the slow pace of the song has been overcome with sensitive content and well paced editing.  A clear concept has been chosen and a firm direction has been chosen for the narrative.  Good time management skills allowed the project to be competed well before the deadline. Titles are created which are influenced by real media texts (Taylor Swift) and add a professional look.  The speed of some clips is altered to achieve the mood and to help the narrative flow which is planned in a clearly story-boarded series of shots.  There is an element of performance that is improved in post-production.  There are a range of shots and lip synching is achieved editing sound with visuals effectively.  Costume and mise-en-scene are employed to indicate mourning and to brand the artist.  Some shots of the artist are particularly effective and creative such as the 360 degree shot.  A clever use of archive footage from the ‘videostar’ app allows level 4 to be achieved as this adds to the narrative and is edited to create meaning.  It provides context to the narrative showing the ‘good times’ before the bereavement. The actress is well directed with make-up, locations and costume adding to the mise-en-scene.  The camera is steady when necessary, with some hand-held shots to evoke point of view and always controlled when moving.   Slow motion at the end adds poignancy and a shot of the order of service bookends the narrative.  The artist is branded and is the focus throughout although the choice of song needs to be explained in the narrative as possibly not conventional for a music video. 33/40